Godrej Sara Lee launches “Ambi Pur Car” in India

Godrej Sara Lee launches “Ambi Pur Car” in India
Europes No. 1 Car Perfume

Mumbai 11th October 2002: Godrej Sara Lee enters the Air Care category in India with the launch of “Ambi Pur”, the largest brand in the Household & Body care division of Sara Lee International. Under the Ambi Pur brand, the first product introduced to the Indian market is “Ambi Pur Car” which is today the number one car perfume in Europe.


Ambi Pur car is available in three fragrances Aqua, Vanilla Bouquet and After Tobacco with a long lasting fragrance. The product has a diffuser that fits snuggly into the car vent / blower and has a unique adjuster that regulates the fragrance to an individual preference level. Using a real perfume and wick technology, Ambi Pur Car uses the airflow from the ventilation system to drive the fragrance into the car.

Ambi Pur Car is available at leading Chemists, General Merchant and Car Accessory outlets throughout the country. Priced uniquely, the product is available in a Starter Kit and a refill pack, which lasts for 45 days. The starter Kit is priced at Rs.144/- and the refill at Rs.99/-.

With the launch of Ambi Pur Car, Godrej Saralee will create a mass market for car perfumes in India and make driving a car a different experience altogether.